This is when we target a set amount of high traffic locations and street teams chalk a simple, quick and to the point brand message, by stenciling. This would be done in the early hours of the morning so messaging was prevalent on morning commutes.
Fervent Events use Quikmark Inverted Marking Chalk. This has the feel and look of spray paint but markings only last 7-21 days depending on weather. Marking chalk is enviromentally friendly as it wears and washes away through time unlike spray paint which is important so not to be confused with graffiti. For programs that require longer impressions brand ambassadors will reapply periodically.