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Experiential Marketing Campaigns

Fervent Events has implemented over 500 programs since launching in 2009. Experiential marketing program management is when we:

  • Develop a concept & strategy
  • Select appropriate distribution channels
  • Qualify an audience
  • Set measurable objectives
  • Focus the campaign message
  • Infuse audience activity
  • Deliver results

For a better breakdown of our process click here.

Program locations vary between festivals, malls, public roadshows, private concourses, events, universities and colleges or even in public (non permitted) settings. Fervent Events takes care of all program management, meaning we select and deal with:

All staffing

  • We select and manage the right brand ambassadors in our roster for your program.

All vendors

  • Signage
  • Promo items
  • Rentals
  • Videography & Photography
  • Apparel
  • Staging
  • Transportation
  • Storage
  • Shipping
  • Etc (you get the idea!)

All permits

  • Fervent Events will contact and liaise with the property / event group on your behalf.
  • Our liability insurance covers $5 million liability which most locations require.

All of these costs are itemized in your quote / proposal.

Street Team Campaigns

Street teams offer immediate impressions and a point of contact in an unfamiliar location. They are succesful because they are mobile and can go directly to a target market. Street teams are more ‘guerrilla’ than ‘experiential’ marketing and are less expensive to execute, because there are less associated costs. Experiential marketing usually requires Signage, Permits, Exhibits and A/V where street team programs do not.

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Event Staff / In-Store Support

Fervent Events brand ambassadors can also act as temporary event staff for conferences, grand openings or events. Fervent Events have provided 50+ brand ambassadors for recent conferences in Vancouver and Toronto. Staff worked positions such as registration, coat check, greeters, coffee stations and servers in VIP lounges.

Furthermore, brand ambassadors are great additions to any stores in need of in-store support during busy seasons or launches. Fervent Events have represented one Fortune 500 company for multiple store openings in Canada. Reps act as greeters, manage lines, giveaway swag and assist the store where necessary.

Lead Generating

Fervent Events uses iPads to execute lead generating programs as a way of maximising on the spot interactions with consumers and signing up for promotions on the spot. Technology has advanced the effectiveness of lead generating with street teams in the last 2 years.

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