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30,000 Samples Distributed

The Brand

Country Magic produce Bloo Juice in Nova Scotia, Canada. Every bottle is made from 100% blueberries with no added sugar, artificial flavors or preservatives.

The Situation

Bloo Juice wanted to create a presence near Loblaws & Sobeys stores, encourage sampling and increase awareness.

The Activity

Fervent implemented a guerrilla sampling campaign to encourage the public to sample the product and create a positive engagement.

Over 4-weeks (300 labour hours) Fervent Events scheduled multiple teams of brand ambassadors in high traffic locations.

The promo was non-permitted, thus had a mobile set-up using only a wind flag, table and product.

Fervent would distribute 3.5 oz samples of Bloo Juice & “$1.00 Off” coupons. This ensured the product we had to work with would reach as wide an audience as possible.

The Results

Awareness of the Bloo brand definitely increased and the following metrics were recorded:

  • 27,130 3.5oz samples of Bloo Juice distributed (90 samples p/h)
  • 36,000 Bloo coupons distributed
  • Cost effective program for client
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