Please note Freedom Mobile was formerly WIND Mobile.

400% ROI

The Brand

Freedom Mobile is a Canadian wireless telecommunications provider owned by Shaw Communications. With 1,043,288 active subscribers in urban areas of Ontario, British Columbia and Alberta, it is Canada’s fourth-largest mobile operator.

The Situation

WIND Mobile have utilized Fervent Events for street team programs for 2 years. Summer 2016, WIND wanted to utilize reps at festivals and events in Toronto, Vancouver, Calgary and Edmonton and commissioned Fervent for 2500 street team labour hours.

The Activity

WIND had three major KPI’s for the program, and could track program success via promotional offers unique to the program. WIND booked events for reps to attend and dealt with all permits. Fervent trained and managed core and secondary brand ambassadors to work the summer program.

The Results

  • 400% ROI reported by WIND thanks to promo tracking.
  • Over 100 events attended within 4-months nationwide.
  • 2500 labour hours utilized.
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