7.39% Coupon Redemption Rate
Megabus.com, the first intercity, express bus line dedicated to bringing high-quality, low-cost travel to North America. Since its inception in 2006, Megabus has served more than 50 million customers, operating in many states throughout the US as well as major cities in Ontario & Quebec.
Megabus wanted to engage with students, and encourage travel via Megabus over the holiday season. Fervent encouraged a call to action and Megabus offered 5000 x $5 discounts and 18 x $50 discounts to incentivize travel via coupon redemption.