Fervent Events made the process very easy which really helped given the really tight turnaround and timelines for execution of our campaign. They were problem solvers, very proactive, focused and goal oriented. Fervent made the whole process quite seamless and regularly provided updates on how the project was moving forward. Fervent has a great team who really took the time to understand the campaign so they could provide the kind of spirit, engagement and enthusiasm that we wanted. I would definitely work with Fervent Events again.Manager, Consumer Marketing
250K Packs Distributed Nationwide
Toronto Star is a newspaper founded in 1892 dedicated to bringing Canadians the top news stories ever day of the week.
Toronto Star is always seeking new partnerships and streams of revenue. Fervent proposed an opportunity for Star advertisers to provide samples (or coupons) for distribution at colleges and universities as part of one cohesive pack. The pack strategy would provide Star advertisers reach to the student demographic at 30% the cost of operating independently. Toronto Star would charge a premium for brands participation.