Blog

In-store sales has been proven to increase brand awareness and boost the chance of success of new brands or products. By putting a friendly and knowledgeable face to a product, consumers connect [...]

In-store sales and demos have proven to be a great way to increase sales, positive brand impact, and brand visibility.  Fervent Events has an extensive portfolio of in-store sales campaigns. [...]

We are three weeks into the new decade and the future of experiential marketing is already unfolding.  There are a lot of things that come with a new year. New goals, new perspectives, new [...]

What better way to spend a weekend with family than to cheer on the home team?  The Grey Cup is the championship game of the Canadian Football League (CFL), and also the name of the famous trophy [...]

You might remember Yandex from Fervent Events’ staffing activation in 2019 for that year’s NeurIPS conference in Montreal.  Yandex is an established Russian-language internet product services [...]

Happy 2020, folks!  It’s a new year and a new decade. May it be the best one yet!  The last few months have been a busy time for Fervent. Capping off the year with street teams, pop-up shops, and [...]

It’s that time of year again, folks!  As the decade slowly wraps up (bye 2010s! Hello 2020!) and everything winds down for a few weeks, shoppers are flooding malls eager to check off the final [...]

Pop-up shops are all the rage in marketing right now, even though the idea was born in the 13th century as a prelude to traditional European Christmas markets.