FLASH MOBS

“One, two, step!”

We won’t call it a ‘flash mob’ because we both know that term is now taboo. However, with a few twists and spins this can still be an effective guerrilla marketing strategy.

Picture this: a crowded shopping mall, a sprawled out music festival, or a city square buzzing with a million distractions coming from all directions. Are any of these places ideal for a traditional flier handout?

One of the best ways to disrupt an already oversaturated environment and get potential customers’ attention through experiential marketing is a bright and loud synchronized musical performance.

It’s fun, it’s exciting, and most importantly, it redirects the attention of distracted consumers back to your product, service, and brand. Everyone loves to be entertained, and the draw of a well-crafted combination of catchy music, expression through dance, and high-energy brand ambassadors is a perfect recipe for a successful flash mob.

You’ve probably seen photos of our amazing promo reps and brand ambassadors in the twitterverse. We have a roster of over 900+ carefully selected brand ambassadors that we work with. Each one of these talented individuals was chosen because they possess a special “it” quality that makes them perfect for experiential and guerrilla marketing teams. We also took care to choose people with diverse skill sets, including many who have dance, theatre, music, performance art, and acrobatic experience professionally and academically. We have talented choreographers we work with to put together unique dance numbers that cater to your brand’s vibe.

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Three Reasons Why Flash Mobs are a Great Experiential Marketing Tool

They’re Affordable  

Whether your budget is big or small, a flash mob is an inexpensive way to make a splash both online and in person. With even a small group of dancers, a well organized and executed flash mob can go viral. The social media marketing potential for an experiential marketing campaign grows exponentially when a flash mob is part of the program.

Professional dance crews take months to choreograph a routine, and can be pricey to contract for commercial marketing programs. By utilizing the dance prowess of our promo reps and brand ambassadors we cut that cost, while still putting together a high-energy, professional performance.

They Get People Talking

The viral potential for flash mobs also makes them an easy talking point even after the performance is done. Your brand, and the specific product or service that you want to expose potential customers to will receive more traction than traditional marketing methods.

A well-executed flash mob will leave the audience wanting more – more information, more from your brand, and more of what you offer.

They Create Buzz for Upcoming Releases

A flash mob is a great way to create buzz -especially online- for a future product launch, or an upcoming event. Drawing people in with a spontaneous and entertaining experience creates a precedent for what’s to come, and can entice undecided audiences to patron your future events and engage with your brand.

Professional dance crews take months to choreograph a routine, and can be pricey to contract for commercial marketing programs. By utilizing the dance prowess of our promo reps and brand ambassadors we cut that cost, while still putting together a high-energy, professional performance.

Talk to us here about how a flash mob can boost your experiential marketing programs.

Check out one of Fervent Events’ first experiential marketing campaigns, that included a silent disco. This promo increased web hits by 250%, and was the first extremely successful interactive guerrilla marketing campaign Fervent Events organized.

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