“Do we need a permit for that?”
One of the biggest event marketing challenges: PERMITS
Getting a permit to use a space for an event is time-consuming, stressful, and can be expensive if you don’t have a plan in place. Event permit management is different in every city, in every province, from Toronto to Vancouver. The process, how long it takes, and whose approval you need is varied, but one thing is certain: it’s equally nerve-wracking if you do it without support or a plan.
Multiple permits for food, alcohol
Fervent Events takes care of all of that so you don’t have to. Guerrilla marketing campaigns -our specialty- are specially designed to avoid the need for permits while also acting in accordance with local city by-laws. However, when there is an experiential marketing activation that requires permits, such as a pop-up shop, or a road show, Fervent Events liaises with the right contacts to make sure everything is running smoothly from start to finish.
A lot goes in to determine what permits are needed: Is this a sampling activation? If so, will there be food? What about alcohol? Separate permits are needed for both. Then there’s making sure all of your promo reps and brand ambassadors have their Food Handler’s Certificate and SmartServe (alcohol serving license in Ontario) including copies in case there’s an inspection.
Event permit management is not something that can be done easily or last-minute. Permits for promotional campaigns and marketing events can sometimes take months to approve. Fervent Events has the organizational capacity to conduct due diligence and make sure everything is submitted on time and without hiccups.
Check out some of our most successful case studies below where Fervent Events handled everything from permit and vendor management to staffing.