“Did you see Rihanna at the Fenty Beauty pop-up in London? Fierce.”
Pop up shops have become a massive trend in experiential marketing in recent years. Almost every industry, from cosmetics to travel, has hosted pop up shops worldwide to engage with their target audience in an exciting and exclusive way.
Is a pop up shop right for your business? Some of the best candidates for successful pop up shops are:
- New brands testing a market
- Established brands offering a new product or service
- Concept brands making a PR splash
- Entertainment companies reaching out to fans
From designing the concept to executing the logistical details, Fervent Events utilizes its events marketing expertise and abundant roster of promo reps, brand ambassadors, and events staff to create the best pop up shop for your brand’s audience. Whether it’s a European designer retailer looking to break into the North American market or a major music label reaching out to their biggest talent’s fans, Fervent can make your pop-up store dreams come true. Share your pop-up shop vision with us, and we’ll make it a reality.
Why a Pop up Shop?
Pop up shops don’t come with the long-term lease liability of permanent retail outlets. They heighten the urgency of a once-in-a-lifetime opportunity for longtime fans and loyal customers while enticing a new potential audience to engage in an exclusive, party-like experience. When it comes to events marketing, pop-up stores have better engagement than trade shows and festivals for a few reasons:
- No competing events, pop up shops usually happen in existing retail spaces where they are the newest and brightest attraction
- They disrupt the established retail landscape because they are eye-catching, uniquely-placed, and time-sensitive
- It’s more than just a retail experience, there can be games, hor d’oeuvres, on-site giveaways, and performances all within the activation
Fervent Events has been actively working on developing the pop-up shop trend in Canada. We understand no one wants a cookie-cutter experience, and there shouldn’t be a one-size-fits-all pop up shop mould. We carefully select promo reps that fit your brand’s vibe and style to deliver key messaging in a relatable way. At Fervent Events, all the elements of a pop up shop from the queue to the music, the refreshments, and of course, the space itself are carefully curated to amplify the pop up shop experience.
Fervent Events can be the full-service provider for your pop up shop needs. We can create concepts and manage all vendors, budgets and implementation. The details matter, and whether its Calgary or Montreal, high-volume or low traffic, exuberant or low-key, we make it unforgettable.
From the early creative discussions to the nitty gritty logistics and last-minute obstacles, Fervent made the entire process easy and helped bring our vision to life. I often find the final result of activations to be around 70% of what we envisioned but in the case of the Imagine Dragons pop-up, I can safely say they achieved 100% of what we were hoping to achieve.