Experiential Marketing Campaigns
Fervent Events has implemented over 1000 programs since launching in 2009. Experiential marketing program management is when we:
- Develop a concept & strategy
- Select appropriate distribution channels
- Qualify an audience
- Set measurable objectives
- Focus the campaign message
- Infuse audience activity
- Deliver results
For a better breakdown of our process click here.
Program locations vary between festivals, malls, public roadshows, private concourses, events, universities and colleges or even in public (non permitted) settings. Fervent Events takes care of all program management, meaning we select and deal with:
All staffing
- We select and manage the right brand ambassadors in our roster for your program.
All vendors
- Signage
- Promo items
- Rentals
- Videography & Photography
- Apparel
- Staging
- Transportation
- Storage
- Shipping
- Etc (you get the idea!)
All permits
- Fervent Events will contact and liaise with the property / event group on your behalf.
- Our liability insurance covers $5 million liability which most locations require.
All of these costs are itemized in your quote / proposal.
In Store Sales / Demo Staff
Fervent Events provides in-store sales staff at one major retailer in Canada for a variety of products, and on contract can provide in-store staff at any location. Fervent Events had over 500 in-store sales staff working 2017, contributing directly to companies bottom lines. Fervent works with the client to develop a training program, then trains and monitors reps ongoing performance, and provides reporting.
Reps will demonstrate product benefits, articulate calls to action, and have set targets to attain bonuses in addition to hourly wage. It is important to note no sales agents are commission only, all agents are hourly + bonus. Fervent Events utilizes secret shoppers via a 3rd party to ensure messaging and process is accurate, and the client is being represented properly.
Street Team Campaigns
Street teams offer immediate impressions and a point of contact in an unfamiliar location. They are succesful because they are mobile and can go directly to a target market. Street teams are more ‘guerrilla’ than ‘experiential’ marketing and are less expensive to execute, because there are less associated costs. Experiential marketing usually requires Signage, Permits, Exhibits and A/V where street team programs do not.
Event Staff
Fervent Events brand ambassadors can also act as temporary event staff for conferences, grand openings or events. Fervent Events have provided event staff for conferences, events, trade shows and festivals across Canada. Staff worked positions such as registration, coat check, greeters, coffee stations and servers in VIP lounges.
Furthermore, brand ambassadors are great additions to any stores in need of in-store support during busy seasons or launches. Among other programs Fervent Events staff have worked multiple store openings for one Fortune 500 company and a national cell phone providers store greeter program. Reps act as greeters, manage lines, giveaway swag and assist the store where necessary.
Pop Up Shops
Pop up shops have become a massive trend in marketing in recent years. Whether it is utilized for a new brand to test a market, an existing brand to offer a new service, a concept brand to make a PR splash or the entertainment industry to reach fans – the results can be unparalleled.
Pop-up shops don’t come with the long-term lease liability, and also heighten the limited time associated urgency. Fervent Events can be the full-service provider for your pop up shop needs. Fervent can create concepts and manage all vendors, budgets and implementation.
Lead Generating
Fervent Events can create programs with lead generating intentions. Reps can use iPads in a mobile or stationery setting to maximize on the spot interactions with consumers and signing up for promotions on the spot. Alternatively it’s a great way to mobilize a micro site.
Some of our programs have (1) Added thousands of contest entries. (2) Been successful in lobbying Provincial Government to change legislation. (3) Contributed to multiple app downloads.