Fervent Events have implemented hundreds of successful experiential marketing and street team campaigns since January 2010. Amongst others we are proud to have implemented street team programs for companies such as Toronto Star, Greyhound, Canada’s Wonderland, Canadian Cancer Society, AOL, eOne Films, Public Mobile, and SickKids Foundationl. In 2013 we became operational in Vancouver, Edmonton, Ottawa, Halifax and Calgary in addition to Toronto and Montreal.
Street teams offer immediate impressions and a point of contact in an unfamiliar location. They are successful because they are mobile and can go directly to a target market. Street teams are more ‘guerrilla’ than ‘experiential’ marketing and are less expensive to execute, because there are less associated costs. Experiential marketing usually requires Signage, Permits, Exhibits and A/V where street team programs do not.