Influence Marketing Acquires Fervent Events


Influence Marketing announced today that it has successfully completed the acquisition of Fervent Events Inc. (“Fervent”). This acquisition provides increased depth and breadth of marketing services available to clients from both agencies, based on the complementary experience of the two marketing firms.

Influence clients will now benefit from Fervent’s proven capabilities as experts in the talent acquisition space, focused on retail and event activation. In turn, Fervent’s clients will have access to Influence’s integrated service offering in Experiential, Digital, Retail & Sales Support. The opportunity to drive client
results is greater now than it has ever been. “For 27 years Influence has been committed to ongoing growth and that means continuously strengthening
our team and service offerings,” said Chris Wilson, Managing Director of Influence
( ). “Fervent is one of Canada’s leading experiential agencies, with a sophisticated process of activating experiential and retail live engagement programs for industry-leading clients. We are excited to bolster our service offerings by incorporating their expertise.

Calum McGuigan, the Founder and President of Fervent ( ), is confident his clients and staff will benefit from this transaction. “Put simply, Influence will act as a service upgrade to Fervent clients. Whilst we have 11 year’s experience, they have 27 years. Whilst we are experts only in experiential, they are experts in multiple channels. Whilst Fervent have 1000 active reps, Influence have
3500.  I could go on. Knowing that Influence will further shape and foster all good relationships, really excites me. It’s a great fit across the board.”

After months of strategic discussion, the combined operations and related efficiencies take effect immediately. McGuigan will join the Influence management team through the balance of 2020, based in Influence’s new offices in Mississauga, ON.

INFLUENCE COMPANY OVERVIEW: Since 1993, Influence has worked with an enviable list of blue chip clients delivering an integrated offering of services pillars including Experiential, Digital, Sales and Retail.

Based in Mississauga, ON, Influence is a talented team of subject matter experts. Together with over 4,500 Brand Ambassadors nationwide, they create, strategize and develop certified authentic campaigns wherever people meets brands. We believe impressions should be made not bought.

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