Latest Experiential Marketing News From Fervent Events

Happy 2020, folks! 

It’s a new year and a new decade. May it be the best one yet! 

The last few months have been a busy time for Fervent. Capping off the year with street teams, pop-up shops, and creative experiential activations made us enjoy our well-deserved winter holiday. 

Here are some of our favourite experiential marketing campaigns from the last quarter of 2019. 

Fujifilm at Pearson Airport

In late 2019, international photography brand Fujifilm reached out to Fervent Events to execute a two-week activation at Pearson International Airport. 

Fervent Events deployed two brand ambassadors for an activation at the airport. The brand ambassadors worked at a Fujifilm station that included a holiday-themed photo wall. The reps engaged travellers passing by to take a photo and print it right there at the station.

The activation engaged the public with Fujifilm’s Printlife movement. Brand ambassadors informed the public of the importance of printing digital photos, and demonstrated the easy way to do it with Fujifilm’s GetPix Quick platform. 

Smile! 

Read more about Fervent Event’s staffing services here.

Bee Local 416

Bee Local 416 is a Toronto-based company that promotes sustainable urban beekeeping.

At the end of 2019, Bee Local 416 teamed up with Fervent Events for a holiday honey sampling campaign. Bee Local’s motto is “Think Global, Bee Local.”  Their honey products are made locally using sustainable methods, and the honey is unpasteurized and unfiltered. 

Fervent Events deployed brand ambassadors to retail locations across the GTA to sample some of Bee Local 416’s most delicious honey products. The activation took place over 10 days and increased awareness about local beekeeping and Bee Local’s hive locations across the city. 

Read more here about our in-store sampling services. 

Blog: In-store Sampling is an Experiential Marketing Gold Mine

Impulse at Waterfront BIA

After our summer chalk-art activation at Waterfront BIA, we were invited to staff an interactive art installation at the Toronto waterfront. 

The installation is none other than Impulse. Originally debuting in Montreal in 2015, Impulse is described by BlogTO as “an interactive work comprising a series of 15 seesaws that form units of light and sound that can be activated by the public to create an ever-changing composition.” 

The row of light-up seesaws are visually stunning, and come to life when people sit on them. They emit sounds and as various seesaws are in use, a unique composition is created that rings through the surrounding snow-covered streets. 

Fervent Events sent brand ambassadors to tell the public about the art installation and other winter exhibits sponsored by Waterfront BIA across Toronto. 

Check out our creative experiential and staffing services.

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