Bloo Juice is a staple product of the Country Magic brand, originally from Nova Scotia, Canada. Every bottle is made from 100% blueberries with no added sugar, artificial flavors or preservatives.
Street Team Sampling Campaign
Bloo Juice wanted to create a presence near Loblaws & Sobeys stores in Toronto, targeting grocery shoppers in the stores. The brand wanted to sample the 100 percent pure blueberry Bloo Juice and increase brand awareness.
Fervent Events assembled a team of sampling reps to enthusiastically deliver key messaging and give our samples of delicious blueberry juice.
Guerrilla Sampling Campaign
Fervent Events implemented a guerrilla sampling campaign to encourage the public to sample the product and create positive engagement.
We staffed multiple teams of brand ambassadors in high-traffic location, totaling 300 brand ambassador hours. Sampling reps had a mobile set-up which included a flag pack, table and product. A combination of 3.5oz samples and $1.00 off coupons were distributed to passersby.
- 27,130 3.5oz samples of Bloo Juice distributed (90 samples p/h)
- 36,000 Bloo coupons distributed
- Cost effective program for client