30,000 Samples Distributed
Country Magic produce Bloo Juice in Nova Scotia, Canada. Every bottle is made from 100% blueberries with no added sugar, artificial flavors or preservatives.
Bloo Juice wanted to create a presence near Loblaws & Sobeys stores, encourage sampling and increase awareness.
Fervent implemented a guerrilla sampling campaign to encourage the public to sample the product and create a positive engagement.
Awareness of the Bloo brand definitely increased and the following metrics were recorded:
- 27,130 3.5oz samples of Bloo Juice distributed (90 samples p/h)
- 36,000 Bloo coupons distributed
- Cost effective program for client