The Brand

The Canadian Cancer Society was officially formed in 1938 and they continue spreading knowledge prevention awareness and improving the quality of life for people with cancer today. The Canadian Cancer Society offers support, funds research, participates in alliances and advocates for healthy public policies. They believe that working with government and legislators to bring about healthy public policies is a vital part of the fight against cancer.

Street Team Campaign to Collect Signatures for Preventative Health Promotion

The Ontario government spends nearly 50% of the provincial health budget to treat those that are already sick. Only 0.35% of the budget is set aside for health promotion to prevent illness and chronic disease. The Canadian Cancer Society started a campaign “Better Health is Worth 0.5%” to get the government to raise that budget from 0.35% to 0.5%. The Canadian Cancer Society hired Fervent Events to help boost online signatures supporting this campaign.


Brand Ambassadors

Fervent Events brand ambassadors took to the streets of Toronto to educate and inform the community about the need for the increase to Ontario’s health budget. Street teams utilized technology by having iPads for people to use, enabling the public to sign and send online letters to their local government about their want for change. Once people had participated they were given branded tote bags showing they had supported the initiative.

The Results

  • Brand ambassadors added over 2000 online signatures in 300 labour hours.
  • Raised awareness to the general public about the need for better preventative measures regarding health in Ontario, and distributed 1500 branded tote bags.
  • Educated the community on how much of the Ontario health budget goes to health promotion to prevent illness and chronic disease.
  • Click here to sign and join the campaign.
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