The Brand
Since 1980, Discount Car & Truck Rentals has rented cars and light trucks for business or leisure rental purposes. Discount has over 300 locations across Canada, and offers moving services and international shipping through their partners.
Sampling Promotion
Discount Car & Truck Rentals have a strategic partnership with Petro Canada, which provides Discount with thousands of gas savings cards at Petro locations. Discount Car & Truck Rentals wanted to spread joy to potential customers during statutory holiday weekends, giving away free gas cards for the weekend.
Brand Ambassadors
Fervent & Discount devised a plan to visit multiple Petro Canada locations on holiday weekends. Each weekend Fervent Events brand ambassadors traveled to different locations in a branded Discount truck to give away free gas cards. If customers tweeted #CountOnDiscount they would be entered to win a Canadian getaway package. Fervent provided liability insurance for each gas station and reps sent live photos to Discount to tweet throughout each activation.
Brand ambassadors visited stations across Southern Ontario as well as Halifax, and Calgary.
The Results
- 7 successful holiday weekend activations in 2015
- Total of 105 gas stations visited in Toronto, Brampton, North York, Mississauga, Halifax, Ottawa and Calgary
- 5,500 gas discount cards given away
- 350 tweets using #CountOnDiscount hashtag
- Photos & Videos generated for future marketing collateral
