Nationwide Activations!

The Brand

Discount Car & Truck Rentals rents cars and light trucks for business or leisure rental. Discount has over 300 locations across Canada.

The Situation

Discount Car & Truck Rentals have a strategic partnership with Petro Canada, which provides Discount with thousands of gas savings cards at Petro locations. Discount Car & Truck Rentals wanted to spread joy to potential customers of both during statutory holiday weekends, giving away free gas for the weekend.

The Activity

Fervent & Discount devised a plan to visit multiple Petro Canada locations on holiday weekends. Each weekend Fervent Events brand ambassadors would be in a branded Discount truck and spend 30 minutes at 10-20 Petro Canada locations, on Thursday before the weekend, and give away free gas cards. If customers tweeted #CountOnDiscount they would be entered to win a Canadian getaway package. Fervent provided liability insurance for each gas station and reps sent live photos to Discount to tweet throughout each activation.

The Results

  • 7 successful holiday weekend activations in 2015
  • Total of 105 gas stations visited in Toronto, Brampton, North York, Mississauga, Halifax, Ottawa and Calgary.
  • 5,500 gas discount cards given away
  • 350 tweets using #CountOnDiscount hashtag
  • Photos & Videos generated for future marketing collateral.
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