The Brand
Freedom Mobile is a Canadian wireless telecommunications provider owned by Shaw Communications. With 1,043,288 active subscribers in urban areas of Ontario, British Columbia and Alberta, it is Canada’s fourth-largest mobile operator.
Fervent Events has organized several street team campaigns for Freedom Mobile to increase brand awareness and foster lead generating promotions. Freedom Mobile recently rebranded as WIND Mobile. This case study reflects the rebranding.
Street Team Campaign for WIND Mobile
WIND Mobile has utilized Fervent Events for street team programs for 2 years. In summer 2016, WIND wanted to utilize reps at festivals and events in Toronto, Vancouver, Calgary and Edmonton and commissioned Fervent for 2500 street team labour hours.
Event Planning and Brand Ambassadors
WIND had three major KPI’s for the program, and tracking program success was easy via promotional offers unique to the program. WIND booked events for promo reps to attend and dealt with all permits. Fervent trained and managed core and secondary brand ambassadors to work the summer program.
The Results
- 400% ROI reported by WIND thanks to promo tracking.
- Over 100 events attended within 4-months nationwide.
- 2500 labour hours utilized.
