7.39% Coupon Redemption Rate

The Brand, the first intercity, express bus line dedicated to bringing high-quality, low-cost travel to North America. Since its inception in 2006, Megabus has served more than 50 million customers, operating in many states throughout the US as well as major cities in Ontario & Quebec.

The Situation

Megabus wanted to engage with students, and encourage travel via Megabus over the holiday season. Fervent encouraged a call to action and Megabus offered 5000 x $5 discounts and 18 x $50 discounts to incentivize travel via coupon redemption.

The Activity

Fervent recommended a Spin to Win program for two days each at McGill University, York University and U of T. We decided to pay for a permit at York and set up a guerrilla activation at the other two schools to help manage costs. Megabus also agreed to purchase some swag items so the wheel had $5 coupons, $50 coupons, Frisbees, Koozies and Power Bands to be won. The variety & value on the wheel encouraged lots of engagement.

The Results

  • 10,000 student engagements.
  • 7.39% coupon redemption rate:
    • 366 redemptions of $5 discount vouchers.
    • 5 redemptions of $50 discount vouchers.
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