The Brand

Mrs. Meyer’s is a U.S-based brand that specializes in earth friendly and plant derived household cleaning supplies. Some products are biodegradable and none are tested on animals.

Fervent Events had represented Mrs. Meyer’s in the summer of 2018 debuting a new line of cleaning products. Brand ambassadors set up an outdoor tent, equipped with a working sink, where customers could try out green cleaning products.

This year, Mrs. Meyer’s reached out to Fervent Events again to staff the biggest trade show in Montreal.

The Activation

The Montreal National Home Show is the biggest trade show in the city. Fervent Events staffed a team of brand ambassadors for a ten day trade show activation. Trade show staff completed a large scale sampling campaign, handed out samples of cleaning products and demonstrated them in (another!) large sink.

The Staffing

Fervent Events was able to tap into a huge roster of bilingual brand ambassadors to service both French and English speaking attendees.

Over 1000+ brand ambassadors make up our roster – many are multilingual, have extensive sales experience, and some can even juggle. Fervent Events organized a team of trade show staff to engage attendees and gather information on their previous experiences with the brand.   

The Results

Trade show staff engaged with attendees to get their impressions of the Mrs. Meyer’s brand. People loved the products that were biodegradable and safe for their pets, and liked the basil scent the most since it was so rarely found in cleaning products on the market.

Trade show attendees were able to test products in the sink that was set up as part of the event booth.

20,000+ samples of cleaning products distributed

New customer feedback on preferred scents (lavender and basil)

Engagement with existing customers

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