The Brand
RELX is a Hong-Kong brand offering a variety of closed-system e-cigarettes. Founded by Kate Wong in 2017, RELX utilizes technology and design to reduce the use of combustible cigarettes and rewrite the rules of conventional smoking.
Fervent Events organized a product launch for RELX in the summer of 2019 in Toronto.
The Activation
The brand reached out to Fervent Events to create a special launch event, which we were happy to organize and staff!
Fervent Events found the perfect venue, Love Child Social House. In addition to venue sourcing, Fervent procured all the lighting, furniture, and decorations for the big night. Big floral arrangements were pre-ordered ahead of time and carefully picked out from a local florist. Fervent Events hired an MC to keep guests happy and entertained.
In addition to the MC, Fervent hired social media influencers to mingle with guests and increase visibility of the event.
Fervent Events organized professional photography and videography services. Photographers were there the whole night snapping pics.
The Results
Fervent Events made sure everyone went home with a goodie bag – filled with fun stuff that Fervent Events curated and sourced!
The RELX co-founder flew in from Hong Kong for the launch. The brand wanted to do a special giveaway during the event, and the RELX team was there to congratulate the winner. Guests could enter for a chance to win a 5-day trip to Turkey by filling out a simple data capture form on an iPad.
The energy in the room was intense and ecstatic when the big cheque came out – everyone was cheering, guests, staff, and of course, Fervent.
