The Brand
The Waterfront Business Improvement Area (BIA) and Winter Stations have partnered to bring Torontonians an art-filled winter at the waterfront. The collaboration was born out of a desire to reinvigorate the waterfront during the winter months with contemporary public art installations.
Fervent Events is proud to be staffing the Winter 2019/2020 art installations after a successful summer activation.
3D Summer Chalk Art
As part of a summer engagement effort, the Waterfront BIA asked Fervent to set up a boardwalk activation to attract families and the general public to the waterfront.
Fervent Events found a local Toronto artist – Chalkmaster Dave – to create a 3D chalk art piece over the course of three days.
The piece was a tribute to the famous blow-up rubber ducky that decorated the Toronto Waterfront in 2017.
Chalkmaster Dave live-painted this chalk creation that doubled as an optical illusion. Onlookers could stand at a certain angle “inside” the drawing to capture the 3D effect on camera.
Impulse
In December 2019, Fervent Events staffed “Impulse.” Originally debuting in Montreal in 2015, Impulse is described by BlogTO as “an interactive work comprising a series of 15 seesaws that form units of light and sound that can be activated by the public to create an ever-changing composition.”
The row of light-up seesaws is visually stunning, and comes to life when people sit on the fixtures. They emit sounds and as various seesaws are in use, a unique composition is created that rings through the surrounding snow-covered streets.
Fervent Events sent brand ambassadors to inform the public about the art installation, encourage them to participate, and let them know about the other winter exhibits organized by Waterfront BIA and Winter Stations across Toronto.
Loop
The latest art installation presented by Waterfront BIA is running from January 15th to February 9th, 2020 in the heart of downtown Toronto at York Street Park.
The Loop exhibit was first presented in Montreal, as part of the 7th annual Luminotherapie festival.
The work is inspired by the zoetrope, an early film device similar in concept to a flip book. Loop is a cross between a music box, a zoetrope and a railway handcar. The installation itself includes “loops” two metres in diameter, where members of the public sit while images inside light up, creating an illusion of motion at the pull of a lever.
The black and white images, tinted through a strobe effect, recall the earliest movies and are visible inside the cylinder as well as outside of it, so that they can be watched from close up or far away. This way, onlookers experience the animation as well as those sitting inside the loop.
Fervent Events deployed several brand ambassadors to invite the public to participate in the interactive art installation, and inform them of the other winter art installations sponsored by Waterfront BIA as well as the development of the Toronto waterfront.
The Creators
Loop is a work by Ekumen, designed by Olivier Girouard, Jonathan Villeneuve, and Ottoblix in collaboration with Generique Design, Jérôme Roy and Thomas Ouellet Fredericks.
