The Brand
Yandex is an established Russian-language internet product services company. Everything from a search engine to eCommerce services and mobile applications is made available to the millions of Russian speakers around the world.
In 2018, Yandex asked Fervent Events to plan an upscale evening networking event for Russian speakers attending the NeurIPS 2018 conference in Montreal.
Yandex wanted to create a comfortable and fun event for Russian-speaking professionals working in tech – the focus was to be on the food, drinks, and a generally relaxed atmosphere.
The Event
After many discovery trips, food tastings, and artist interviews Fervent found the perfect venue, close to the conference center, that would make an unforgettable night a short walk away for the guests.
Fervent Events organized and staffed a cocktail networking event for 150 attendees, handling all decisions big and small to make the perfect party.
The food was carefully selected to reflect traditional Russian bar food and snacks, pickled savory veggies and smoked meats complemented the vodka bar, serving classic cocktails.
Details were key – Fervent Events made sure the DJ was playing music from contemporary Russian artists to really make the night feel authentic.
Results
A spectacular evening event, with 100+ people in attendance enjoying a carefully curated menu of traditional Russian bar snacks and cocktails, in a backdrop of ice sculptures, decorations, custom lighting, and a selection of client-requested music.
Fervent Events was able to create an event that allowed Yandex to:
- Connect with their target audience
- Create a positive brand impression
- Promote a visually-stunning branded event
