Pop-up shops are all the rage in marketing right now, even though the idea was born in the 13th century as a prelude to traditional European Christmas markets.
Even in the middle ages, pop-up shops served as a vehicle for local farmers and vendors to sell their wares at an opportune time and place.
In a modern context, pop-up shops can serve as a great way to connect brands and their customers.
Pop-up shops allow your target audience to interact with the product or service you’re offering in a fun and exclusive setting.
When planned well, pop-up shops have a distinct theme that resonates with a customer base. A vibe that conveys the essence of the brand and its offerings.
That’s not all, pop-up shops have taken on a new purpose and form with pop-up events becoming more the norm. A pop-up event like Refinery29’s fashion week art event 29 Rooms serves as a meeting place for art, music, industry professionals, and the magazine’s readers.
Fervent Events has been actively working on developing the pop-up shop trend in Canada.
We understand no one wants a cookie-cutter experience, and there shouldn’t be a one-size-fits-all pop up shop mould.
Fervent Events carefully selects promo reps that fit your brand’s vibe and style to deliver key messaging in a relatable way.
From designing the concept to executing the logistical details, Fervent Events utilizes its events marketing expertise and abundant roster of promo reps, brand ambassadors, and events staff to create the best pop up shop for your brand’s audience.
Check out our Universal Music pop-up shop for the band Imagine Dragons below.
A successful pop-up shop or pop-up event has a few crucial elements.
A well-thought out theme
The theme is really the foundation of a good pop-up shop. The creative possibilities are many, but the important thing to remember is to be cohesive. Every detail should be on brand, from the social media marketing beforehand to the brand ambassador uniforms or costumes. Make it flow.
Great brand ambassadors
A good brand ambassador will engage in a natural way with target audiences. Pop-ups can be formal or relaxed atmospheres, and the key messaging should reflect that environment. Fervent Events has a roster of over 900+ brand ambassadors who have extensive experience representing brands from all over the world.
Strategic location
Location. Location. Location. Selecting the placement of a pop-up shop is crucial to its success. Whether it’s a formal retail space or an outdoor venue, Fervent Events can help you find the perfect place to host a pop-up event like no other. Check out more of our permit management services here.
Pop-up shops are a great way for brands to make a splash with the public.
Both well established brands and newcomers to industries can create pop-up events that make an impact. Like household jewelry brand Tiffany & Co, which held a pop-up shop to promote their newly released men’s line and give ardent shoppers a sneak peak of the NYC flagship store’s remodel.
Whatever your pop-up shop needs, Fervent Events will handle everything from big idea design to the nitty-gritty details.
Contact us here for a quote on our pop-up shop services.
Drop us an email to learn more about our event staffing and event planning services.
Check out all of our event staff and promo rep engagements.
