In-store sales and demos have proven to be a great way to increase sales, positive brand impact, and brand visibility.
Fervent Events has an extensive portfolio of in-store sales campaigns. Since 2017, Fervent Events has been a preferred vendor at Costco for road shows. Thousands of brand ambassador hours and increased sales have solidified our reputation as one of the top staffing agencies for road shows.
In addition to Costco road shows, Fervent Events has a roster of experienced food-sampling brand ambassadors and alcohol sampling brand ambassadors that regularly sample dozens of local, international, and liquor brands in grocery stores and specialty stores across Canada.
Recently, Fervent Events food sampling brand ambassadors represented a local Toronto honey brand and beekeeping advocacy group BeeLocal416. Brand ambassadors sampled local honey in grocery stores across Toronto and informed consumers about local beekeeping initiatives. Read more here.
Keep reading below for case studies of our latest and greatest in-store sales campaigns.
Contact us here for a road show or in-store sales staffing quote.
truMedic
TruMedic required in-store staffing for product demonstrations at Costco Canada. Staff would be required to demo the Instashiatsu+ Personal Masseuse, one of truMedic’s flagship products.
Fervent Events created staff training documents, and hired specifically for the program in each market. Fervent chose to staff reps one day on one day off to ensure rest and maximize energy on the floor, thus hiring 4-5 people per store.
Costco customers loved how energetic our promo reps were. The connections the brand ambassadors made with the public through product demos and relaying key information increased sales and brand awareness.
Boston Harbour
Boston Harbour is a U.S-based leather retailer that produces high-quality men’s and women’s leather jackets. Their unique designs and superb manufacturers have made these leather jackets among the best performing in the market.
The brand approached Fervent Events to help with their first-ever venture into the Canadian market with an in-store sales program at Costco. We set up 7 roadshows in the Montreal and Toronto area from October 2018 to January 2019.
Throughout the in-store sales campaign, Fervent Events trained 15 experienced sales reps, staffed 1400 brand ambassador hours, and met sales targets. Read more here.
J.A. Zwilling Henckels
Zwilling started in 1731, when knife-maker Peter Henckels began making high-quality knives in Germany. Over centuries, the brand has become an international household name for knives and kitchen accessories. The premium brand, Zwilling J.A. Henckels, distributes top quality stainless steel knives in retail stores worldwide, including Costco in Canada.
Fervent Events has been representing Zwilling since April 2017, staffing sales reps and demo staff in Costco stores across Canada.
Fervent Events has staffed over 14,000 hours for Zwilling road shows in Costco.
Road shows and in-store sales campaigns are extremely effective in raising brand awareness and boosting sales.
Fervent Events has a roster of experienced sales reps that receive specialized training either in-person or through our online training platform, WizIQ. These knowledgeable in-store sales reps and demo staff are paid a base pay plus commission, ensuring they are motivated to sell.
In-store demos of products allow potential customers to test and interact with products without the risk of buyer’s remorse. Well-informed brand ambassadors communicate key product information leaving a positive impression of the brand on consumers. Through in-store sales and in-store demos, brands establish relationships with target audiences that increase future sales.
Even though Fervent Events is based out of Toronto, we staff in-store sales campaigns and roadshows nationwide.
Fervent Events manages sales staff and demo staff across Canada through a scheduling software, Zenshows, that uses GPS tracking to verify that demo staff are on-site. Staff are given unique logins that can only be used within 200ft of the venue. This makes sure staff are on time and in the right place for their shifts.
Read more about our in-store sales campaigns and road shows.
Check out all of our event staff and promo rep engagements.
