Archives

Pop-up shops are all the rage in marketing right now, even though the idea was born in the 13th century as a prelude to traditional European Christmas markets. 

Fervent Events specializes in creative experiential marketing campaigns. From art-based tourism promos to pop-up arcades, Fervent Events can incorporate elements of immersive creative [...]

Virtual reality (VR) is a hot buzz word in tech circles that has been making its way into marketing for the last few years. 

Experiential marketing in Canada is a unique landscape – there are dozens of formulas for making the perfect marketing campaign. You can spend precious time and resources trying to figure [...]

Good afternoon folks, and welcome to the Fervent forecast – today we’re expecting a smouldering high of 34 degrees with no cloud in sight! We’re in the thick of summer and what better way [...]

Summer is in the air! Everything we all love about this time of year is popping up once again to usher us into the warmer months. Longer days, warm nights, seasonal fruits, cool rivers and lakes, [...]

Experiential marketing is most effective when reaching a large audience. Knowing who your target audience is when designing an experiential marketing campaign is ideal. Doing the market research [...]

Ah, summer. The time for patios and parks, ice cream and rooftop beers, street festivals and tropical vacations – it’s what everyone looks forward to for most of the year.

Guerrilla marketing and experiential marketing have been popularized in recent years by everyone from household name brands to small businesses, worldwide. The appeal of guerrilla marketing [...]