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In-store sales and demos have proven to be a great way to increase sales, positive brand impact, and brand visibility.  Fervent Events has an extensive portfolio of in-store sales campaigns. [...]

We are three weeks into the new decade and the future of experiential marketing is already unfolding.  There are a lot of things that come with a new year. New goals, new perspectives, new [...]

Pop-up shops are all the rage in marketing right now, even though the idea was born in the 13th century as a prelude to traditional European Christmas markets. 

This year, 2019, marks a decade since the birth of one of Canada’s foremost experiential marketing agencies: Fervent Events Inc.

Virtual reality (VR) is a hot buzz word in tech circles that has been making its way into marketing for the last few years. 

Good afternoon folks, and welcome to the Fervent forecast – today we’re expecting a smouldering high of 34 degrees with no cloud in sight! We’re in the thick of summer and what better way [...]

Ah, summer. The time for patios and parks, ice cream and rooftop beers, street festivals and tropical vacations – it’s what everyone looks forward to for most of the year.

Guerrilla marketing and experiential marketing have been popularized in recent years by everyone from household name brands to small businesses, worldwide. The appeal of guerrilla marketing [...]