Abby WilsonBusiness Development, Experiential Marketing

Since joining Fervent Events in 2014, Abby has had the opportunity to support the team on various client mandates in a wide range of roles. From street team support, client service, staffing management and creative concept development, she enjoyed being involved in all capacities, and had a knack for pleasing clients.

Prior to joining Fervent, Abby’s love of connection led her to gain a BA specializing in Psychology from Brock University. Abby’s background in medical communications and digital media allowed her to gain valuable insight into the communication and digital space industries. This experience has proven to be especially applicable to event marketing given the value of multifaceted marketing strategies.

Since becoming an Account Manager (Sept 2015) Abby has been involved in the strategic planning and execution phases of street teams, publicity stunts, permitted events, data capture programs, and nationwide staffing initiatives. Abby has proved to be an integral part of the Fervent team. Her reliability in execution of programs allows the company to continue to seek growth, knowing execution is in good hands.

In her spare time, Abby practices hot yoga in a 100 degree hot room, loves thrift shopping and makes sure to hit 10,000 steps a day, every day.

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